About Us


Who We Are

Committed to spread safety culture, empowering industries and lives

ASE Group, established in 1998, is a 24 year young, leading supplier and distributor of high-quality safety solutions, mechanical pumps and seals, providing comprehensive solutions to businesses across various industries.

At ASE, we understand the importance of safety in the workplace, which is why we are dedicated to providing our clients with the best safety products and equipment sourced from leading manufacturers and brands. Right from head to toe, we offer 360 degree safety solutions including head/face protection, body protection, fall protection, hand protection, respirators and gas detectors.

We pride ourselves on our commitment to customer service and on time delivery. Our experienced team is dedicated to providing personalised support to our clients, helping them choose the best safety products for their specific needs. In addition, we also work with our clients to understand their safety requirements and industry they belong and offer solutions that fit their specific needs.

We value our clients and work hard to establish long-term relationships based on trust, reliability, and quality.

Our Approach

We just don’t sell, we collaborate and work as a partner

ASE is not merely a supplier but, a partner in providing solutions for a safer working environment. Our approach is very lean and straight. It is aligned to the needs of our clients and product value proposition.

Understanding Requirement
Our team understands client’s precise requirements including the type of industry, working conditions, challenges, potential hazards and threats.
Requirement Analysis
As per the client’s brief, our team filters the products that would best suit the requirements and add value to their safety standards.
Product Proposal
On the basis of our analysis, we propose the solutions and relevant products that meets clients exact requirements and discuss further purchase procedures.
Post Sales Procedures
On product confirmation and after necessary formalities are completed, we dispatch the product to client’s desired location, committing on-time delivery.


  • To become Indian multinational company having deep rooted domestic network and global footprints
  • To be a trusted and preferred partner for the solutions we offer, win the market we serve
  • To create cultivate and propagate safety culture among industries its workforce


  • Connecting innovation with technology to safer industrial working environment, thereby becoming a synonym for safety solutions company
  • To provide unmatched services and industry leading innovative safety products, thereby saving millions of lives lost due to industrial accidents

Every Life Matters

Our objective is to provide safety solutions that saves millions of lives from workplace accidents

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Range of

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Offerings for
Industrial Sectors

Our Values

We deliver excellence and fulfil commitments – that’s what we are recognised for!


At ASE, ethic and integrity forms the core of our business philosophy


We adhere to what we commit and try to deliver more that expectation


We stick to our responsibilities that nurtures holistic growth and sense of trust

Client Centric

Client first is what we believe in and strive to provide the best solutions and services